Digital marketing

1.

Subject title

Digital marketing

Дигитален маркетинг

2.

Code

m23_s_059

3.

Study program

Cloud Computing, Data science in computer science and engineering, Bioinformatics, Security, Cryptography and Coding, Еducation with ICT, Inteligent Systems, Computer Science, Statistics and Data Analytics, Software for embedded systems, Cloud Computing, Bioinformatics, Security, Cryptography and Coding, Statistics and Data Analytics, Software Engineering, Software Engineering, IT management, Eco-informatics, Internet Technologies and cyber security, IT management,

4.

Organizer of the study program (unit, institute, department, division)

Faculty of Information Sciences and Computer Engineering

5.

Study cycle (first, second, third)

Втор циклус

6.

Academic year / semester

5 / Летен

7. Number of ECTS credits

6.0

8.

Instructor

проф. д-р Димитар Трајанов проф. д-р Сашо Граматиков

9.

Prerequisites for enrollment

10.

Subject goals and competencies:

After completing the course, the student is expected to understand the basic concepts of marketing. To understand and use e-marketing technologies. To understand the behavior of Internet users when making purchasing decisions and apply this knowledge to create successful e-business solutions.

11.

Subject content:

Introduction to Digital Marketing. Market research. Crowdsourcing. Digital Marketing Technologies. Email Marketing. Online advertising. Search Engine Marketing. Search Engine Optimization. Pay per click advertising. Social media channels. Social media strategy. Online reputation management. Marketing on mobile devices. Location-assisted advertising. Marketing in the Semantic Web. User management. Web analytics.

12.

Learning methods:

Предавања поддржани со презентации преку слајдови, интерактивни предавања, вежби (користење на опрема и софтверски пакети), тимска работа, пример случаи, поканети гости предавачи, самостојна изработка и одбрана на проектна задача и семинарска работа, учење во електронско опкружување (форуми, консултации).

13.

Total available time fund

6.0 ECTS x 30 hours = 180 hours

14.

Time distribution

50 + 25 + 25 + 45 + 35 = 180 hours

15.

Forms of teaching activities

15.1.

Lectures - theoretical teaching

50 hours

15.2.

Exercises (laboratory, classroom), seminars, team work

25 hours

16.

Other forms of activities

16.1.

Project tasks

45 hours

16.2.

Independent tasks

25 hours

16.3.

Homework

35 hours

17.

Grading method

17.1.

Tests

45 points

17.2.

Seminar work / project (presentation: written and oral)

45 points

17.3.

Activities and learning

10 points

17.4.

Final exam

0 points

18.

Grading criteria (points / grade)

up to 50 points

5 (five) (F)

from 51 to 60 points

6 (six) (E)

from 61 to 70 points

7 (seven) (D)

from 71 to 80 points

8 (eight) (C)

from 81 to 90 points

9 (nine) (B)

from 91 to 100 points

10 (ten) (A)

19.

Condition for signature and taking final exam

реализирани активности

20.

Language of instruction

македонски и англиски

21.

Quality assurance method

механизам на интерна евалуација и анкети

22.

Literature

22.1.

Mandatory literature

22.2.

Additional literature