Introduction to key elements for the development of marketing strategy and planning marketing program Developing skills for solving marketing problems through set of analytical tools (frames, concepts, models and techniques) Presentation of case studies how companies from different industries organize their marketing Integrating e-marketing into the overall marketing strategy Assessment of the content and structure of web pages against business objectives Application of the latest techniques in intenet marketing communications, such as viral marketing, blogs or social networks marketing.

Understanding the architecture of 16 bit microprocessors, integrated components for I/O devices and assembler programming. Comprehension of the basics of the architecture and organization of microprocessors as well as the existing techniques for their programming. Similarities and differences with microcontrollers.

After the successful completion of the course, the student will understand and be able to deploy knowledge of mobile operating systems, native mobile application programming and mobile web programming.