Код на предмет: 
Фонд на часови: 
Aim of the program: 

Introduction to the main elements for developing a marketing strategy and planning a marketing program; Development of skills to solve marketing problems through analytical tools (frameworks, concepts, models and techniques); Examples of case studies how enterprises are organizing their marketing operations, with an emphasis on ICT enterprises; Improving communication skills, oral and written, team work in the preparation of a project task, presenting the project task.