Код на предмет: 
Фонд на часови: 
Aim of the program: 

After the course, the student will be able to understand fundamental topics from communication as science, and have deeper knowledge of how to apply contemporary techniques and findings in order to increase the achieved quality of communication among communication stakeholders. Special focus will be given to new media, and how they fit in different sociological environments. Students will be introduced to basic principles of analyses of public opinion and usage of social media to create and promote brands (personal or cooperate).